Field Fisher Waterhouse LLP has become the first major law firm to open an office in Second Life, a virtual 3D world. Second Life was created by US company Linden Labs in 2003 and is one of the fastest growing virtual worlds. There are currently over 5 million users resident in Second Life alone and the combined real money value of the major virtual economies now exceeds the GDP of many nation states. This value is built around the creation, acquisition and trading of goods and services within Second Life and increasingly into the physical world. Second Life is already home to companies like ABN Amro, the BBC, Calvin Klein, Dominos Pizza and Sony as well as virtual versions of major shopping and entertainment venues, political campaigns, universities, charities, and other not-for-profit organisations.
 
Field Fisher Waterhouse has a top tier media and technology practice and opening an office in Second Life reflects the firm's position advising clients at the cutting edge of online commerce and digital technology. David Naylor, the FFW technology partner leading the project said: "Virtual worlds offer a compelling environment for communication and collaboration, as well as an important commercial distribution channel. By establishing a Second Life presence, we're able to interact in new and engaging ways with our clients and the wider community. Businesses are moving increasingly rapidly into Second Life and other 3D internet environments and their advisers should be there with them."
 
Technical notes...
 
How to access 'Second Life' 3D virtual world - join Second Life free at: https://secondlife.com/join Download the application at: http://secondlife.com/community/downloads.php System requirements are here: http://secondlife.com/corporate/sysreqs.php.
 
Once in Second Life, search for 'Field Fisher Waterhouse' or click the following shortcut link: http://slurl.com/secondlife/depo%20business%20hub/212/178/35/